OETEO Baby Apparel
Getting Inspired Every Day
Project Overview
Designed and developed an online platform to establish OETEO as a trusted local Singapore brand offering safe, affordable, and high-quality baby apparel. The project involved formulating marketing strategies and building partnerships with organizations such as Mount Alvernia Hospital, My Gym, and Boutique Fairs Singapore to strengthen brand awareness and expand market presence.
The scope of work also included managing e-commerce operations across marketplaces such as Shopee and Lazada, monitoring sales performance and revenue growth, and planning digital advertising campaigns through SEO and Google Display Network (GDN) strategies to drive customer engagement and conversions.
Client Overview
OETEO is a Singapore-based baby apparel brand under Teo Garments, a well-established garment manufacturer producing apparel for internationally recognized brands such as OshKosh B’gosh and its subsidiaries. The brand focuses on delivering safe, comfortable, and affordable baby clothing designed for modern families.
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Photography Direction and Product Moodshot:
